Zoom also has an API that allows developers to connect their favorite apps. Livestorm's API makes it easy to build more workflows, customize your experience, and connect your favorite tools. Both Zoom and Livestorm have a Zapier integration connecting your accounts to thousands of other apps. Zoom offers a range of native integrations for products like Zoom Meeting as well as Zoom Webinar. Livestorm has a robust native integration system that includes tools like Drift, Miro, and more. Livestorm webinars can be either fully or partially automated, running on autopilot while you work on other tasks.
The most apparent difference between Zoom and Livestorm is automation.
However, of the two platforms, only Livestorm lets you send CTAs during your webinars – a particularly handy feature to use during a sales demo. While using Zoom or Livestorm, you may choose to engage your audience with chat, polls, questions, and digital whiteboards. Lacking from Zoom is the option to limit registrations to business-only emails, an option present in Livestorm's registration pages. Zoom's promotional features include customizable registration pages and emails. Recently, Zoom has expanded its offerings to include browser access to meetings or webinars. The agility of the platform draws a stark comparison with Zoom, which was originally available only in a downloadable desktop application. You will use a Marketo form/landing page to capture registration information that will be pushed to Zoom.Livestorm is a browser-based webinar software, making it easy to transition between any mobile or desktop device. Registration - Check this box to make registration required. Time Zone - Select the applicable time zone. The start time and end time will be viewable in Marketo. This will be viewable in Marketo.ĭuration - Enter the duration. The description will be viewable in Marketo. This name will be viewable in Marketo.ĭescription (optional) - Enter the description for the webinar. Webinar Name - Enter the name for the webinar. If you make any changes to this information, you must click the link “Refresh from Webinar Provider” under Event Actions, in order for Marketo to see the changes. For help creating a webinar, see Getting Started with Zoom Webinars.Įnter the following information for your webinar and it will be pulled into Marketo via the adapter.
Certain settings in the creation of your Zoom are used by Marketo, and some are only used by Zoom.Īfter you create a Marketo event and associate a Zoom webinar with it, the systems will be able to share registration and attendance information.
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